Keeping up with social media trends in 2022 is a smart idea for anybody wanting to increase traffic from social networks. Social media is constantly evolving, and staying on top of what’s popular and what’s not can help you become a better marketer. The same holds for web design trends for web developers and designers.
This section will look at the social media trends that we may expect in 2022. As a result, you may utilize this year to strengthen your brand, communicate with clients and your audience online, and use social media to drive traffic back to your website.
Social Media Trends to Keep a Watch on in 2022
Without any further thought or care, let’s take an understanding of what’s going to be the center of attention on social networking sites this year.
Video material generates much interest. As a result, video is becoming increasingly popular as a marketing tool. Consumers respond favorably to video commercials on video-based platforms. Forty-five percent said they want to see more brand videos on social media. As a result, if you merely publish photographs and text, you may find yourself being overlooked or drowned out by video material.
Influencer and Community Marketing
As part of the 2022 social media trends, you can expect to shift away from mega-influencers to people with smaller but more tightly connected networks. Simultaneously, smaller communities are frequently more engaged, focused, and simpler to reach with the correct offer. Furthermore, if you can collaborate with a more niche influencer, you will profit from their greater credibility. It’s also likely to be less expensive than hiring a mega-celebrity.
Increasingly, social networks allow users to purchase and sell directly on their platforms. According to a recent estimate, social commerce will develop three times faster than traditional e-commerce, more than tripling from $492 billion in 2021 to $1.2 trillion in 2025. The tendency, though, is here to stay. When you have the potential to sell, social profiles become more than simply the initial step in the funnel. Customers may now complete the whole customer journey in one location, from product discovery to purchase to support.
Adspend Going to New Platforms
Tracking cookies on Google’s website will be phased out by 2023. This makes alternative advertising models more critical. Brands are shifting their money towards smaller platforms like TikTok, Snapchat, and Pinterest. The reason is that smaller platforms are less saturated than their more long-standing competitors, and their users have less ad fatigue, which means advertising campaigns can be more effective. These platforms put a stronger focus on creating ads that organically fit the rest of the content.
Corporate Social Responsibility
Gen Z is the most coveted target group on social networks. If there is one thing they care about when interacting with businesses, it’s CSR. 47% of Gen Z say brands should speak out “because it’s the right thing to do” Members of this generation are growing up in a world and societies facing significant social challenges. Consequently, younger users expect the brands they interact with to take firm stances on these critical issues. Spending their money on a company only makes sense if they know where it stands.
The social media landscape continuously evolves, just like everything else on the Internet. The tastes of users and consumers change over time, as do their engagements and interests. Above, we have predicted a few social media trends for 2022. Get in touch with professionals if you want to get the most out of them instead of taking risks without their assistance.
Having taken a look at our list of five of the best social media trends of 2022, you should have a much better sense of where you fit within the market and which visual direction you wish to pursue. If you feel unsure and need more inspiration, go ahead and browse the portfolios of our experts at Webnotics Solutions!