Choosing the correct agency partner for your company’s website redesigning project is one of the most critical aspects of the process. And creating the right sort of RFP from the start is crucial to a successful selection.
A standard component of the website makeover planning process is creating and distributing an RFP (request for proposal) to potential digital agency partners. However, many businesses find writing RFPs difficult because they are confused about what to include, how to structure it, what to ask for, and how to address it.
After receiving and responding to hundreds of RFPs, we thought we’d provide some recommendations that, in our experience, might significantly enhance the website redesigning RFP and the selection process.
- Identify the goals and priorities
You’ll most likely have a budget, so the sky isn’t the bar for what you can create. As a result, it is critical for a possible agency partner to grasp the top goals for the redesign to focus on what is essential. Make a list of the reasons and problems you want to solve.
- Don’t send out unsolicited RFPs
Many businesses have a typical practice of compiling a list of possible website redesign partners, developing an RFP, and then blind-CCing the RFP to the whole list. Many organizations that receive your RFP have no clue how or why they were included in the solicitation. Furthermore, many RFPs lack essential facts and relevant information required to compile a proper response
- Shortlist potential agencies
Instead of issuing the RFP to many agencies, we recommend completing some preliminary research to cut down your alternatives and eliminate agencies that do not meet minimum requirements.
Once you’ve narrowed down your list of agencies, we recommend contacting each to set up preliminary meetings or conference calls. These sessions give a place for you to discuss your redesign project solicit feedback and ideas.
- Define the scope and technical requirements
Most website redesign RFPs fail to specify the project scope and technical specifications adequately. Every extra feature and improvement you desire automatically raises the price. Hence, to secure a fair quote with no surprises later, fully specify your RFP’s scope and technical requirements and be willing to agree on precise pricing when further details are discussed.
- Set up a deadline for project timeline and follow-up
Set a deadline for shortlisting agencies and create a schedule for your project. Please make sure that your timeline is reasonable and that your selected website redesign partner can handle it. Contact any applicants who were not shortlisted or chosen for a recap.
Finding the right website redesigning partner is crucial!
A website redesign is a critical strategic undertaking for many businesses. It will most certainly need several months of labor and a significant expenditure to complete.
With this in mind, it’s critical to select the ideal partner—one with the necessary skills and talents, as well as one with whom your team would enjoy working. The RFP process may be lengthy and difficult.
However, by following these suggestions, you may enhance your process and create an RFP to position your project for success.
Do you want to remodel your website but are unsure where to initiate? Don’t hesitate! Contact us immediately.