Google Ads is an online advertising platform where advertisers pay to display ads, service offerings, product listings, and more on Google’s ad network. It operates on a pay-per-click (PPC) model, meaning you pay each time someone clicks on your ad. Google Ads allows you to set a budget, choose how long your ads run, and target specific locations, demographics, and interests.
When a user searches for a keyword that you’ve targeted, your ad may appear at the top, on the right side, or at the bottom of the search results page. Your ad’s position is determined by your ad rank, which combines your bid amount and the quality score of your ad. The quality score is influenced by factors such as ad relevance, landing page quality, and click-through rate (CTR).
For beginners, starting with a Search campaign is often recommended. This allows you to show ads to people actively searching for products or services like yours. You can also explore other campaign types, such as Display, Video, Shopping, and App campaigns, to reach a broader audience.