PPC can be highly effective for reaching a targeted audience and driving traffic quickly. It’s particularly useful for:
- Immediate Visibility: Ads can appear at the top of search results almost instantly.
- Targeted Reach: Ads are shown to users actively searching for relevant keywords.
- Control: Advertisers can manage their budget, targeting, and bids.
However, it can be expensive, and without proper management, costs can quickly escalate. Success depends on strategic keyword selection, effective ad copy, and ongoing campaign optimization.