The main types of targeting include behavioral, demographic, and geographic targeting. Behavioral targeting is based on customer actions, such as past purchases, browsing history, and search data. Demographic targeting focuses on characteristics like age, gender, income, and education, aiming to reach specific audience segments. Geographic targeting uses location data to deliver ads to users in specific areas, such as cities, regions, or countries.
Each type of targeting offers unique advantages, and often, a combination of these methods is used to maximize the reach and effectiveness of advertising campaigns. By understanding and leveraging these different targeting strategies, businesses can create more personalized and impactful marketing efforts.