In digital marketing, a cookie is a small text file that a website stores on your computer or mobile device when you visit the site. This file helps the website remember your actions and preferences, such as login details, language settings, and display preferences, so you don’t have to re-enter them each time you visit or navigate to different pages.
Digital marketing cookies are specifically used to track visitors across various websites. This tracking allows marketers to display ads that are more relevant and engaging to individual users, increasing their value for both publishers and advertisers. Additionally, when combined with other data like the user’s IP address, cookies can help in geolocating users for more targeted advertising.