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Mobile App Marketing Strategy

Points to Consider Before Developing a Mobile App Marketing Strategy

To date, Apple has announced millions of apps in the App Store. The sheer level of competitors is only one aspect of app marketing that you should be aware of There are numerous additional things to understand to make your mobile application stand out from the crowd.

No matter how appealing your mobile application seems, it is pointless if it is not accessible to your clients. You will not gain more clients if you do not have a proper mobile app marketing strategy in place. In this article, we will discuss how to make your mobile apps more visible and accessible.

Discover the finest marketing techniques for your Marketing App:

Onboarding

Onboarding refers to the process of teaching a user how to use your software. Typically, it appears as a brief step-by-step instruction or valuable tips and hints as the user uses the program. It entails providing the user with some recommendations for using your mobile app properly.

Treat Customers Personally

Apps allow you to be in the grip of a customer’s hand literally. Allow clients to establish a personalized aspect within the app to foster a sense of relationship. Treat your consumers with courtesy and consideration for their requirements. Listen to their suggestions and thank them more frequently.

Consider an App Inbox

Your app is a terrific way to interact with clients, but communication only works if you provide a mechanism for them to obtain it. App Inbox is a panel in your mobile application that stores messages that you specify. Android apps Inbox allows you to send rich media messages with a “save” feature on your smartphone. It’s comparable to an email inbox, except it’s only available within your app.

Invest in Marketing Research

A variety of ways can fund Marketing research. You may also create quizzes to poll your audience and collect responses online. You can gain a more profound knowledge of your client’s desires and interests by evaluating such data. It is a good strategy for gathering primary data from your target audience.

Seek Feedback
If you invite your consumers to say great things about your app, they will most likely do so. Set up a system of ranks, stars, thumbs up, or likes within your app so that users can offer you feedback fast and efficiently. Gathering feedback from clients demonstrates that you value their opinions.

Be Responsive to Change
Changing with time and following trends is critical for every business’s long-term growth. The successful implementation of new ideas is crucial for a company’s overall process improvement. It can bring new and enhanced services and products to market, increase expertise, and increase profitability.

Involve Marketing Before Launch
If you create a mobile app, your marketing team should be involved in the development process well before the app is released. Marketing understands your clients and their tastes, so why not include them on the design team? To make your mobile application more appealing from a marketing standpoint, you must consider various factors.

Take Relevant Measures
Evaluate the most crucial aspects of the client experience as well as the most beneficial elements. Determine how satisfied your customer is with the app. You should also ensure that your firm is heading on the proper path and that your items are compatible with your clients’ needs.

Provide Plenty of Customer Support
Even the best app may experience a hitch from time to time. Your organization undoubtedly prioritizes customer care and the consumer experience. Shouldn’t your mobile app include a way for customers to contact your customer support department when things aren’t going well? Good customer service motivates consumers to do business with you again and again.

Advertise in Your App
Advertising in your mobile app can assist you in monetizing your app. You can place advertisements for other comparable companies to direct your audience to their platform and earn a commission. Don’t overcrowd your mobile app with ads because it will irritate your clients.

Make It Easy to Share
Allowing users to share your new app is one of the most acceptable ways to get the word out about it. Include a simple means for users to contact others and offer notices, information, or invitations. Make the sharing option more visible to customers.

Ask for Reviews Personally
Reviews and ratings empower customers because they have a voice. You may employ the same strategy to obtain app store reviews for your product. When a customer takes the time to write a positive review about a product, the likelihood of returning for more business increases.

Summing Up!
In this article, we’ve discussed some great mobile app marketing strategies with you. There are several ways to promote your app, including the ones mentioned above.

Using the best mobile app marketing tactics will help your mobile app become viral and become a steady source of money for you. If you have any further questions about mobile application marketing, you can contact Webnotics Solutions, a company based in Germany and USA.

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Getting Started

Tell us a little bit about your application.

From what platforms and devices will a user access your application? *

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  • Web (Desktop and Mobile)

  • Android

  • iOS

  • Progressive Web App

  • Other

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Getting Started

Tell us a little bit about your application.

How far are you currently in the app development process? *

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  • Idea - No screens have been developed yet.

  • Partial Wireframes - Some screens have been designed.

  • Wireframes - A complete set of mockups and designs

  • Working Prototype - A basic clickable version of the app has been created.

  • Currently In Development - Design is complete and the app is partially built.

  • Launched App - App is complete, live on the web, and in need of updates.

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Design

Tell us about your app's design.

What design tool are you using? *

  • Figma

  • Sketch

  • Adobe XD

  • InVision

  • Adobe Illustrator / Photoshop

  • Canva

  • Zeplin

  • Proto.io

  • Marvel

  • Other design or prototyping tool

  • I don't yet have designs

  • I don't know

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Design Files and Links

Upload any design files.(if applicable)

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App Complexity

Tell us a little bit more about your app.

How polished does the application's visual appearance need to be? *

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FEATURE DESCRIPTIONS

Basic Design A feature that delivers a very simple UI with little to no customization included.

Intermediate Design A feature that delivers a moderately customized UI with a unified visual aesthetic.

Advanced Design A feature that delivers a fully custom layout with highly polished design.

  • Basic Design

  • Intermediate Design

  • Advanced Design

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App Complexity

Tell us a little bit more about your app.

How complicated are the logic and workflows of the application? *

Select one.

FEATURE DESCRIPTIONS

Basic Workflows A feature that supports very basic logic within the app.

Intermediate Workflows A feature that supports moderately complex logic within the app.

Advanced Workflows A feature that supports highly complex logic within the app.

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Choose Your Features

Tell us which features you would like your app to include.

Which login features does your app require? *

FEATURE DESCRIPTIONS

If you would like for users to login to your app with their email address and password, you can select Login and Signup

If you would like for your users to login to your app with their credentials from a different platform, select that platform from the list.

Guest Login enables users to see a limited set of screens within the app without providing any login credentials.

Password Recovery enables users to recover and reset their password.

Password Limitations require a user's password to meet certain conditions (such as minimum length or the inclusion of certain character types).

  • Login and Signup

  • Facebook Sign Up

  • Apple Sign Up

  • Google Sign Up

  • Linkedin Sign Up

  • Twitter Sign Up

  • GitHub Sign Up

  • Guest Login

  • Password Recovery

  • Password Limitations

  • No Login Features

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Choose Your Features

Tell us which features you would like your app to include.

Which notification features would you like your app to include? *

FEATURE DESCRIPTIONS

Email Notifications A feature that uses a Sendgrid integration to send an email to a user when an event occurs within the app.

Desktop Notifications A feature to display clickable pop-up messages on a desktop device.

Location-Based Alerts A feature to display clickable pop-up alerts based on the device's location.

Push Notifications A feature that integrates with OneSignal to display clickable pop-up messages on a device.

Text (SMS) Notifications A feature that uses a Twilio integration to send a text message to a user when an event occurs within the app.

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Choose Your Features

Tell us which features you would like your app to include.

Which admin features would you like your app to include? *

FEATURE DESCRIPTIONS

Activity Log A screen that allows a user with admin permissions to view the activity log.

Control User Roles & Permissions A feature to control specific roles and permissions for an individual app user.

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Choose Your Features

Tell us which features you would like your app to include.

Which admin features would you like your app to include? *

FEATURE DESCRIPTIONS

Search A feature to search through the data stored within the application.

Advanced Search (Filters, Boolean, Keywords) A screen that displays detailed search results based on advanced user specifications.

User Profiles A screen that displays information about the registered user in the app.

Phone Call A feature that allows a user to make phone calls.

Web Portal Static Content A user can access app content on a public static site.

Web Portal Search Engine A feature that allows users to search public web pages containing app content.

Onboarding Slides A feature that helps users get started with an onboarding tutorial set of screens.

Splash Screen A screen that greets your users with an image or logo before automatically transitioning to another page.

Terms and Conditions A screen that displays the app's terms and conditions.

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Choose Your Features

Tell us which features you would like your app to include.

Which content management features would you like your app to include? *

FEATURE DESCRIPTIONS

Posts A feature that displays the posts published by a user in the app.

Tags and Categories A feature that displays information based on a particular label.

Blog Importing A feature that allows a user to import blog posts.

Post Management A feature that allows a user to manage their posts.

Comment Moderation A feature that allows approved users to moderate comments.

CSV Export A feature that allows approved users to export the content in a specific format.

Forms A feature that allows a user to create or manage a form in the app.

Upload Files A feature that allows a user to upload a file.

Events A feature that allows a user to manage events.

Help Center A screen that allows a user to share access to information.

Forum A feature that allows multiple users to discuss a particular range of topics.

Paid Content A feature that allows a user to post content that is viewable to a certain set of users.

Polling A feature that captures simple user replies to a certain prompt.

Surveys A feature that captures detailed user replies to a certain prompt.

Reviews A feature that allows a user to leave a review for an item.

Archive Content A screen that allows a user to view archived posts within the app.

Portfolio A screen that allows a user to keep track of their published work.

Grouped Bookmarks A feature that allows a user to group items during the bookmarking process.

Bookmark List A feature that allows a user to view all their bookmarks.

Remove Bookmarks A feature that allows a user to remove a bookmarked item.

Filter Bookmarks A feature that allows a user to filter their bookmark list.

Articles A feature that displays a scrollable list of articles and detail pages.

  • Posts

  • Tags and Categories

  • Blog Importing

  • Post Management

  • Comment Moderation

  • CSV Export

  • Forms

  • Upload Files

  • Events

  • Help Center

  • Forum

  • Paid Content

  • Polling

  • Surveys

  • Review

  • Archive Content

  • Portfolio

  • Grouped Bookmarks

  • Bookmark List

  • Remove Bookmark

  • Filter Bookmark

  • Articles

  • No Content Management Features

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Choose Your Features

Tell us which features you would like your app to include.

Which eCommerce features would you like your app to include? *

FEATURE DESCRIPTIONS

Affiliate Program A feature that is used to manage ad affiliates and partners.

Bidding A feature that allows users to auction a product or an item.

Coupons A feature that allows a user to enter a promo code at the time of billing.

Discount & Offers A feature that allows the admin to set a particular item at a discounted price.

Loyalty System A feature that enables the app owner to track and reward repeat business from users.

Shipping Address Validation A feature to verify the shipping address.

Shipping Charge Calculator A feature to calculate shipping charges.

Shopping Cart A feature that displays a list of items to be purchased.

Store Credits A feature that enables the user to store, view, and use credits in the app store.

Wishlist A feature that displays a list of items saved by the user.

Buyer Address Validation A feature that verifies the address of a user.

Delivery Cost Estimate A feature that displays an estimated delivery cost.

Product Recommendation A feature that displays featured products within the app.

  • Affiliate Program

  • Bidding

  • Coupons

  • Discount & Offers

  • Loyalty System

  • Shipping Address Validation

  • Shipping Charge Calculator

  • Shopping Cart

  • Wishlist

  • Buyer Address Validation

  • Delivery Cost Estimate

  • Product Recommendation

  • No eCommerce Features

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Choose Your Features

Tell us which features you would like your app to include.

Which gamification features would you like your app to include? *

FEATURE DESCRIPTIONS

In-App Sounds/Vibration A feature that activates sounds or vibrations associated with specific events within the app.

Leaderboard A screen that is used to keep track of scores.

Physics Engine (Accelerometer, Device Orientation, etc.) A set of features available to simulate complicated interactions between objects.

In-App Wallet for Storing User Credits A feature that allows a user to have a credit wallet full of in-app currency.

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Choose Your Features

Tell us which features you would like your app to include.

Which finance and payments features would you like your app to include? *

FEATURE DESCRIPTIONS

Proposal Generation A screen that allows a user to create and send a financial proposal.

Subscription Billing A screen that processes billing based on subscription details.

Automatic Renewals A feature that renews subscriptions automatically.

Collect Transaction Fees A feature that confirms and processes transaction fees.

eSignature Signatures A feature that allows the user to create digital signatures.

Donation Payments A feature that processes payments as donations.

Invoice Billing A screen to create, process, and track invoices.

Multi-Tiered Pricing A screen that displays multiple pricing options.

Multiple Currency Support A feature that displays pricing of different commodities in a specific currency.

Payment Admin A feature that allows a super user to handle payment verifications.

Premium Plan Comparison A screen that displays comparisons between different plans.

Refund Management A feature that enables authorized users to issue a refund within the app.

Save Payment Details A feature that allows a user to save their payment details.

Split Payments A feature that allows one or more users to split a total amount.

14-Day Subscription Trial A feature that allows the app user to use a subscription-based feature for 14 days.

  • Proposal Generation

  • Subscription Billing

  • Automatic Renewals

  • Collect Transaction Fees

  • eSignature Signatures

  • Donation Payments

  • Invoice Billing

  • Multi-Tiered Pricing

  • Multiple Currency Support

  • Payment Admin

  • Premium Plan Comparison

  • Refund Management

  • Save Payment Details

  • Split Payment

  • 14-Day Subscription Trial

  • No Finance / Payments Features

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Choose Your Features

Tell us which features you would like your app to include.

Which integrations would you like your app to include? *

FEATURE DESCRIPTIONS

If you would like for your application to automatically send or receive data from other applications, then select your desired third-party integrations from the list.

  • DocuSign

  • Freshdesk

  • Gsheets

  • HubSpot

  • Intercom

  • ZenDesk

  • MailChimp

  • Mixpanel

  • Outlook

  • Quickbooks

  • Slack

  • Evernote

  • Twillio

  • YouTube

  • Stripe

  • Shopify

  • No Integrations

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Choose Your Features

Tell us which features you would like your app to include.

Which inventory management features would you like your app to include? *

FEATURE DESCRIPTIONS

Barcodes Scanner A feature that is used to scan barcodes in the app.

Item Availability A feature to track and know the availability of an item.

QR Code Scanner A feature that is used to scan QR codes in the app.

RFID A feature that is used to identify RFID.

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Choose Your Features

Tell us which features you would like your app to include.

Which navigation features would you like your app to include? *

FEATURE DESCRIPTIONS

Maps A feature that adds interactive maps to your mobile app to make it easier for users to find your locations.

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Choose Your Features

Tell us which features you would like your app to include.

Which order management features would you like your app to include? *

FEATURE DESCRIPTIONS

Order Status A screen that shows the current status of the order.

Delivery Tracking A screen that shows the current status of the shipment.

Order Detail View A screen that displays details of a placed order.

Reservations A feature that is used to allow a user to book or cancel any bookings through the app.

Waiting List A feature that allows a user to join the wait list for an item within the app.

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Choose Your Features

Tell us which features you would like your app to include.

Which people management features would you like your app to include? *

FEATURE DESCRIPTIONS

Timesheet Management A feature that allows recording of a user's working hours.

Candidate Management A feature that displays information about different job candidates.

Certification Tracking A feature that displays information on candidate certifications.

Demo Accounts A feature to allow a user to use mock login credentials to use other features.

Form Approval Workflow A feature that enables users to approve forms in an app.

Lead Management A feature for managing customer or user leads.

Organization Hierarchy A screen to view an organization's hierarchy.

User Groups A feature that creates user groups with custom labels.

Email Lists A feature that allows a user to create and manage email lists.

  • Timesheet Management

  • Candidate Management

  • Certification Tracking

  • Demo Accounts

  • Form Approval Workflow

  • Lead Management

  • Organization Hierarchy

  • User Groups

  • mail Lists

  • No People Management Features

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Choose Your Features

Tell us which features you would like your app to include.

Which media features would you like your app to include? *

FEATURE DESCRIPTIONS

Audio Library A feature that is used to upload, create, store, and view audio files.

Call Recording A feature that is used to create and view recorded calls.

Photo Library A feature that is used to create and view photos.

Video Library A feature that is used to create and view videos.

Voice Memos A feature that is used to create and view voice memos.

Gallery A feature that is used to view gallery contents in an app.

Photo Filters A feature that is used to apply filters to a photo.

Playlists A feature that is used to create and view playlists.

Image Editing A feature that is used to edit a photo.

Video Editing A feature that is used to edit a video.'

Video Processing Management A feature to process the video on the server for broadcasting to third-party applications and managing it.

  • Audio Library

  • Call Recording

  • Photo Library

  • Video Library

  • Voice Memos

  • Gallery

  • Photo Filters

  • Playlists

  • Image Editing

  • Video Editing

  • Video Processing Management

  • No Media Features

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Choose Your Features

Tell us which features you would like your app to include.

Which productivity and product management features would you like your app to include? *

FEATURE DESCRIPTIONS

Appointment Management A feature that allows a user to book and manage appointments.

File Conversion A feature that allows a user to convert a file from one format to another.

Google Calendar Sync A feature that is used to sync data from a Google Calendar.

Kanban Board A feature that is used to manage tasks in a Kanban board format.

Recurring Appointments A feature that is used to manage recurring appointments.

Project Templates A feature that allows a user to manage project templates.

  • Appointment Management

  • File Conversion

  • Google Calendar Sync

  • Kanban Board

  • Recurring Appointments

  • Project Templates

  • No Productivity or Product Management Features

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Choose Your Features

Tell us which features you would like your app to include.

Which security and privacy features would you like your app to include? *

FEATURE DESCRIPTIONS

Captcha A feature that uses Captcha to verify a user.

Geofence A feature that allows the app to display certain information based on a device's location.

IP Blocker A feature that manages and blocks a user's device IP.

Password Protected Pages A feature that allows a user to view the content on the page only if they have permission to view it.

2FA (2 Factor Authentication) A feature that requires a user to confirm that they are logging in on two separate devices in order to access the app.

Privacy Settings A screen that allows a user to manage their app privacy settings.

Message Encryption A feature that encrypts messages between two or more users.

Email Blacklist A feature that allows a user to blacklist certain users' email addresses.

Privacy Policy A screen that displays a boilerplate privacy policy.

*This question is mandatory.
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Choose Your Features

Tell us which features you would like your app to include.

Which smart features would you like your app to include? *

FEATURE DESCRIPTIONS

Abuse Detector A feature that is used to monitor potential privacy data abuse.

Support Chatbot A feature that implements a support chatbot in the app.

Core ML A feature that is used to integrate core machine learning in the app.

Duplicate Detection A feature that is used to detect record duplication.

Sentiment Analysis A feature that is used to integrate sentiment analysis in the app.

Face Tagging A feature that is used to integrate face tagging in the app.

Language Detection A feature that is used to integrate language detection in the app.

Gesture Recognition A feature that is used to integrate gesture recognition.

Augmented Reality A feature that enables AR in the app for users.

OCR Uploads A feature that allows a user to take or upload images using OCR.

  • Abuse Detector

  • Support Chatbot

  • Core ML

  • Duplicate Detection

  • Sentiment Analysis

  • Face Tagging

  • Language Detection

  • Gesture Recognition

  • Augmented Reality

  • OCR Uploads

  • No smart Features

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Choose Your Features

Tell us which features you would like your app to include.

Which social features would you like your app to include? *

FEATURE DESCRIPTIONS

Activity Feed A screen that displays a list of published posts.

Friends List A screen that displays a list of friends.

Chat A feature that allows a user to chat with different users.

Live Chat A feature that allows a user to chat with different users in real time.

Social Chatbot A feature that implements a social chatbot in the app.

Comments A feature that allows a user to view or manage comments on a post.

Community Forum A feature that allows a user to view or manage a post.

Facebook Feeds Display A screen that displays a list of published Facebook posts.

Followers A feature that enables users to follow each other.

GIFs A feature that allows a user to use GIFs in their posts or comments.

Link Social Accounts A feature that allows a user to link their other social media accounts within the app.

Share A feature that allows a user to share certain posts from other users.

Trending A feature that allows a user to view current trends.

Upvote/Downvote A feature that allows a user to upvote or downvote a post.

Like/Dislike A feature that allows a user to like or dislike a post published by another user.

Block A feature that allows a user to block another user.

  • Activity Feed

  • Friends List

  • Chat

  • Live Chat

  • Social Chatbot

  • Comments

  • Community Forum

  • Facebook Feeds Display

  • Followers

  • GIFs

  • Link Social Accounts

  • Share

  • Trending

  • Upvote/Downvote

  • Like/Dislike

  • Block

  • No Social Features

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Choose Your Features

Tell us which features you would like your app to include.

Which analytics and reporting features would you like your app to include? *

FEATURE DESCRIPTIONS

Google Analytics A feature that integrates with Google to analyze the total number of users visiting the app.

Geo-location Reporting A feature that analyzes the locations of your app's users.

Budgeting & Forecasting A feature that produces and analyzes a budget forecast.

Sales Reporting A feature that allows a user to view sales in a time period.

Search Terms Report A feature that allows a user to view search terms in a time period.

Traffic Sources A feature that allows a user to view incoming traffic sources.

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App Summary

Briefly describe your application.This will help us prepare a more detailed estimate.

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Your Results

Total Cost to Build An App: $4,725 to $5,775

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Note: this is an estimate and is subject to change based on a more detailed technical assessment of your needs.

If you require additional features that are not represented in your build plan, we recommend consulting a Webnotics Expert before initiating development.

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