Search Market People can conduct online searches using more than 20 different search engines. Most people use the most prominent search engines, such as Google and Bing. Search engines like DuckDuckGo, Yahoo, One Search, and Dogpile are rivals. Have you heard of any of these search engines? You’re probably not alone since Google easily holds the #1 rank. However, the search market share for 2022 retains a few hard facts.
Continue reading to discover the five brutal facts concerning today’s search engine market share!
I – Google – The Dominator
Google swiftly captures the top spot, with a market share of more than 90% in 2022. While Bing and Yahoo rank second, third, and fourth, respectively, their market share pales compared to Google’s. This stresses the search engines digital marketers should concentrate on for SEO (SEO). Since its inception in 1998, the search engine has received dozens of modifications, optimising its algorithm to give users relevant findings and a flawless search experience. While Bing and Yahoo may send website traffic to businesses, Google sends the most traffic and sets the bar for search engine algorithms.
II – Amazon – The Hand Behind The Shopping Scenes
Amazon is where more than half of all product searches begin, not Google. Amazon.com has invested in advertising services, allowing businesses to promote their items. Amazon is now the third most popular advertising platform, trailing only Google and Facebook. As Amazon alters how people search for things and how businesses advertise them, Google’s operations are impacted on several levels. Amazon is evolving into a competitor to Google, at least in advertising and e-commerce, as it gains market share in search and valuable advertising revenue.
III – Bing – Yahoo Marketer Leading The Way
Bing’s partnership with Yahoo distorts both companies’ search engine market shares. While some users favour Yahoo, many are unaware that Bing generates their results. Although Bing and Yahoo have separate websites, they use the Bing search algorithm. While Bing does not compete with Google, it is an example of a search engine gaining market share through alliances and partnerships.
IV – DuckDuckGo – The User’s Guardian Of Privacy
DuckDuckGo’s search market share has increased significantly in recent years. Between 2019 and 2021, the number of queries on privacy-focused search engines more than doubled. The search engine received almost 15 billion searches in 2019. By 2021, that figure has risen to more than 35 billion. It’s also worth noting that DuckDuckGo collaborates with search engines like Yahoo and Bing to provide consumers with additional search functionality. DuckDuckGo’s quick rise demonstrates changing customer preferences.
V – Facebook – The One Still Booming Despite Privacy Scandals
While the press and consumers aren’t fans of the social media network, it continues to perform well in the search market and through its income sources. In 2018, Facebook’s revenue climbed by 30% year on year. However, Facebook’s success stands in stark contrast to DuckDuckGo. While DuckDuckGo increased in reaction to privacy concerns, Facebook’s mismanagement of sensitive data had no impact in 2018. From 2020 to 2021, Facebook’s income climbed by more than $31 billion. It is undoubtedly the best social media network, with powerful ad targeting possibilities and a large readership.
To finally conclude,
Without a doubt, Google dominates the search engine market share. In general, displaying adverts and optimising your content on the site makes a significant difference, but leveraging other search engines may be necessary depending on your current business scenario or personal needs.
Do you need help with a marketing project? Contact Webnotics Solutions’ marketing experts.