Cookie consent under GDPR requires websites to obtain explicit permission from visitors before storing or accessing cookies on their devices. This requirement aims to give users greater control over their personal data and its usage.
According to GDPR, cookies are classified as personal data, and therefore, users must provide explicit consent before cookies can be used. Consent must be obtained for each specific purpose, such as analytics or advertising. For instance, if a website uses cookies for both analytics and advertising, users must agree to each purpose separately.
Consent should be clear and straightforward, often facilitated through a dedicated cookie consent tool. Users must understand what they are agreeing to and should have the option to withdraw their consent at any time.
While cookie consent is a key component of GDPR compliance, it is part of a broader requirement for websites to handle personal data transparently, securely, and lawfully.
