Contextual targeting is most similar to showing ads based on a user’s search query, as both methods aim to display relevant ads according to the user’s current interests. However, contextual targeting goes a step further by considering the broader context of the user’s current situation, such as the content they are viewing on a webpage. This approach allows for more precise and effective ads that resonate with the user’s immediate state of mind.
For instance, a user searching for new car models might see ads for car dealerships, but with contextual targeting, the ads might also consider the articles being read about car loans or insurance, making the ads even more relevant.
