Contextual examples are situations or events that can only be fully understood by considering their immediate surroundings. For example, a child asking for water while playing outside on a hot day suggests thirst due to the heat. However, if the same request is made in a classroom setting, the context changes; the child might be thirsty due to a long period of inactivity or other factors.
These examples are important in understanding how context influences behavior and decisions, highlighting the need for marketers to consider context when creating messages and advertisements. By aligning content with the context in which it will be consumed, marketers can ensure their messages are more relevant and effective.
