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How do you structure keyword research?

To structure keyword research effectively, consider these steps:

  1. Identify Keyword Variations: Think about different ways people might search for your keywords and optimize for various parts of the search engine results page (SERP) including titles, descriptions, and URLs.
  2. Use Keyword Research Tools: Employ tools like Google AdWords Keyword Planner and Google Trends to understand search behavior and competitor keywords.
  3. Optimize for Rich Snippets: Add structured data to your website using schema markup to enhance your SERP listings with additional information like reviews and product details.

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