Migration of your website from one CMS to another is more than just migrating pages and images. If you are considering HubSpot CMS migration, proper planning will help maintain the search engine optimization of your site, its functionality, user experience, and the existing content.
HubSpot has solutions for importing your website architecture, navigation, blogs, and other content, depending on your current CMS.
1. Start With a Website Audit
Before you make the switch, assess your current website carefully. Write down the main pages, blog articles, landing pages, pictures, forms, links, and integrations.
It is a perfect time to detect any outdated or duplicate content. Not everything needs to be transferred automatically—figure out what you need to change or get rid of.
2. Plan Your URLs and SEO
The SEO will have to be considered while migrating as well. Without a proper plan, changing the URLs could result in broken links as well as loss of the current SEO.
Before starting migration, a URL mapping needs to be created, where all the old URLs will be mapped to new HubSpot URLs. The important SEO information should be transferred, such as the page title and meta description. The redirect should be created for all the URLs that will be changed. For more information, refer to HubSpot’s URL Redirect https://knowledge.hubspot.com/domains-and-urls/create-and-manage-url-redirectsGuide.
3. Review Your Integrations
The following may be available to link your website to: CRM platforms, analytic software, form builder, API, marketing software, payment gateway, or some other external application.
Make sure that you note the connection you will make, and then you must know what you should do to connect the system to HubSpot. Webnotics offers CRM & API integration in HubSpot CMS Development.
4. Understand What Actually Gets Migrated
The process of migrating a website to HubSpot is not simply about copying content. The content on the website may need to be recreated with the use of HubSpot themes, templates, and modules. It is up to the company to determine which pages, forms, images, navigation components, and integrations will be migrated or recreated. For more information, refer to HubSpot’s Website Migration Process.
In case a website has customized functionality, developers can have to recreate templates, modules, forms, integrations, and other components to ensure that the website functions properly after migration.
5. Test Before Launch
Check all key elements of the website before you launch the HubSpot site. Make sure that navigation, forms, links, mobile-friendliness, redirections, analysis, and user flow work fine.
This kind of test will help detect any technical or SEO issues beforehand. Once the site is launched, monitor its traffic, rankings, redirections, forms, and performance.
Make Your Migration a Planned Project
HubSpot can be beneficial for the organization of the website and management of its content. But the migration process must be conducted in accordance with the current needs and goals of the site and business.
Need professional HubSpot migration services? We offer HubSpot CMS development, migration, CRM/API integration, automation, and maintenance services. Know more about our Web Development Services.
Ready to move your website to HubSpot? Contact Webnotics today to discuss your migration requirements and build a scalable HubSpot CMS website.
