Yes. HubSpot supports multiple businesses in three ways: separate accounts per business, one account with the Business Units add-on for separate brands on a shared database, or one account using teams and asset partitioning to divide contacts, assets and reports. The right choice depends on whether the businesses share customers, staff and a sending domain.
Yes. HubSpot can serve multiple businesses, and the right setup depends on how much those businesses share.
Three ways to structure it
- Separate accounts. One HubSpot account per business, each with its own subscription and data. Best when the businesses have different customers, teams and budgets. A user can belong to several accounts.
- One account with the Business Units add-on. Several brands under one portal, each with its own branding, domains, email preferences and reports, on top of a shared contact database. Best when one team markets several brands to overlapping audiences. Availability and price depend on your plan, so check HubSpot’s current pricing page.
- One account with teams and partitioning. Use teams, permission sets and asset partitioning to divide contacts, lists, workflows and dashboards between groups. Workable for divisions of one company that share a brand.
How to decide
Ask whether the businesses share customers, a sending domain and a sales team. If the answer is yes to all three, one account is right. If the answer is no to all three, use separate accounts. Mixed answers usually point to Business Units. Settle this before importing anything, because moving data between accounts later is slow and loses history.
