A technical SEO specialist keeps a website crawlable, indexable and fast. Day to day they audit sites with crawlers and Google Search Console, fix indexing errors, sitemaps, robots.txt, redirects and canonical tags, improve Core Web Vitals, check mobile rendering and JavaScript rendering, add structured data, and work with developers so new releases do not break any of it.
A technical SEO person is responsible for ensuring that a website is fully optimized for search engine indexing and ranking. This role involves optimizing website architecture, code, and content to align with SEO best practices. They must have a deep understanding of search engine algorithms to identify and resolve technical issues that may affect a site’s performance.
In addition to technical skills, a technical SEO expert needs to be proficient in using analytics tools. This helps in tracking the website’s progress, measuring the impact of SEO efforts, and making informed decisions based on data to drive continuous improvement.
