Migration of your website from one CMS to another is more than just migrating pages and images. If you are considering HubSpot CMS migration, proper planning will help maintain the search engine optimization of your site, its functionality, user experience, and the existing content.
HubSpot has solutions for importing your website architecture, navigation, blogs, and other content, depending on your current CMS.
1. Start With a Website Audit
Before you make the switch, assess your current website carefully. Write down the main pages, blog articles, landing pages, pictures, forms, links, and integrations.
It is a perfect time to detect any outdated or duplicate content. Not everything needs to be transferred automatically—figure out what you need to change or get rid of.
2. Plan Your URLs and SEO
SEO is a key consideration during migration. Link breaking will occur if you change the URLs without planning.
Create a mapping file that aligns old URLs with their corresponding HubSpot URLs. Maintain the most important page titles, meta descriptions, and other SEO elements wherever possible. According to the migration guidelines in HubSpot, you should also verify redirects and SEO settings both before and after launch.
3. Review Your Integrations
The following may be available to link your website to: CRM platforms, analytic software, form builder, API, marketing software, payment gateway, or some other external application.
Make sure that you note the connection you will make, and then you must know what you should do to connect the system to HubSpot. Webnotics offers CRM & API integration in HubSpot CMS Development.
4. Understand What Actually Gets Migrated
A HubSpot migration is not a simple cut-and-paste. Content on the website needs to be recreated with HubSpot themes, templates, and modules. HubSpot calls this “rebuilding website content in Content Hub.”
For businesses that have custom elements, a developer could possibly need to recreate templates, modules, forms, and other elements.
5. Test Before Launch
Check all key elements of the website before you launch the HubSpot site. Make sure that navigation, forms, links, mobile-friendliness, redirections, analysis, and user flow work fine.
This kind of test will help detect any technical or SEO issues beforehand. Once the site is launched, monitor its traffic, rankings, redirections, forms, and performance.
Make Your Migration a Planned Project
The move to HubSpot can be beneficial in organizing your website, managing content, tool integrations, and digital workflows. However, your migration process must meet your current site requirements and your business demands.
Are you in search of HubSpot migration services? We offer HubSpot CMS development, migration, CRM/API integration, automation, and maintenance.
Ready to move your website to HubSpot? Contact Webnotics today to discuss your migration requirements and build a scalable HubSpot CMS website.
